Experience & Strategy

 

Hi, I’m Lindsay, a Digital & Social Media Manager with 6+ years of experience building content strategies, brand storytelling, and online communities that genuinely connect. I currently lead social for three professional beauty brands, managing a combined audience of 400K+ across Instagram, TikTok, Facebook, YouTube, and Pinterest, and driving consistent, measurable growth.

 

Notably, I grew one of the brands' views from around 5,000 to over 2 million, and across all brands, have gained 80,000+ followers, demonstrating my ability to scale content, grow communities, and drive engagement.

 

I oversee end-to-end social execution, including:

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• Content creation & campaign strategy

• Influencer partnerships & affiliate programs

• Paid social management & media buying (Facebook, Instagram, YouTube)

• Team management with creators and bloggers & and close collaboration with marketing team

 

Every campaign I build is rooted in strategy and creativity, ensuring it not only looks polished but delivers real, measurable results.

 

Creator & Influencer Perspective

 

I also bring the perspective of a microinfluencer and blogger. Since 2020, I’ve partnered with numerous fashion, beauty, lifestyle, and food brands to:

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• Produce UGC that captivates audiences

• Strengthen online communities

• Drive measurable impact for brands

 

This dual experience gives me a unique understanding of what resonates, what converts, and how to collaborate authentically and effectively with creators.

 

Philosophy & Approach

 

I partner with brands that want to grow, innovate, and show up meaningfully online. My approach blends:

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• Creativity & storytelling

• Strategic thinking

• Community insight

 

I aim to create campaigns and content that are both visually compelling and results-driven, building lasting connections between brands and their audiences.

 

If that’s you, let’s work together.